Search results for "wine tourism"
showing 7 items of 7 documents
Food and religion in sicily—a new green tourist destination by an ancient route from the past
2021
The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known w…
Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features
2020
This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping e…
Wine Tourism and On-Site Wine Sales
2013
The concept of oenotourism first appeared in the 1980s and was really developed in the 1990s although action relating to this type of tourism and vineyard visits had already begun to take place in several viticultural regions. One dimension of wine tourism is linked with the organisation of trips and the reception of visitors. In this aspect, France became a pioneer when the first Route des Vins was created in 1934 in Burgundy, followed by the Routes des Vins (wine roads) of Alsace and Champagne in 1953. This model was adopted and enhanced in Europe, followed by other great viticultural regions of the world, in particular the United States (Robert Mondavi’s objective was to educate the publ…
Sustainable architecture for wine cellars
2020
Environmental sustainability in the wine sector is one of the major factors of commercial interest for consumers and producing companies. The link between wine production, territory and architectural typology of wine cellars is always more important for the food and wine sector. This work explores the connections between architecture and energy efficiency with regards to minimizing environmental impacts in wine production and the sustainable use of resources in production processes. The role of economic and cultural promotion of wine cellars with bioclimatic architecture towards the tourism industry is highlighted.
Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism
2022
Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly important for rural communities. Italy is one of the most important countries in the world for wine production and tourism. Sicily is one of the leading regions in Italy for wine production and wine tourists. This study focuses on the Sicilian wine routes (SWRs) and gives an excursus of their development during the last ten years, highlighting strengths and weaknesses. Moreover, the study wants to make an attempt to bridge the existing gap in the literature and highlight the nature and extent of the contribution of the SWR to the development of the WT ‘product’ from the perspective of the increasingly …
La "minéralité" du vin : dires d'experts et de consommateurs (Propos de prescripteurs, paroles de consommateurs)
2013
International audience; Cette conférence vise à présenter les résultats du premier volet d’un projet de recherche réalisé, sous l’égide de l’Institut Œnologique de Champagne, par une équipe pluridisciplinaire réunissant linguistes, oenologues et spécialistes des sciences du goût. Si le projet global vise à analyser les modes de construction cognitive du concept de minéralité du vin chez les consommateurs et les professionnels en l’articulant sur les réalités sensorielles observables, la première partie présentée et discutée ici se focalisera sur le discours des consommateurs approché au travers d’un questionnaire en ligne. Nous reviendrons brièvement sur les hypothèses de travail du projet …
The Brand-Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study
2022
This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a mod…